by Lisa Knych
Since the early 2000s, Berwyn has continued to become a more diversified community.
In reports from the 2000 to the 2010 Censuses, Berwyn has had a 41 percent increase in households reporting same-sex couples. It is also among the top five cities in the state with same-sex couples per 1,000 households, according to the Berwyn Development Corporation’s promotional web site, http://www.whyberwyn.com
Berwyn’s marketing campaign efforts have drawn these couples in throughout the years, according to BDC officials. Amy Crowther, the BDC’s director of chamber services, said the “marketing campaign focuses its efforts with outdoor advertising in high traffic areas of Chicago. Other campaign tactics include radio, digital, social media and outreach.”
Third ward Alderman Margaret Paul remembers the initial drive.
“That campaign began in approximately 2007,” she said. “It was called the ‘Why Berwyn’ campaign and it focused on showing people in Chicago how conveniently located Berwyn was to Chicagoland points of interest.”